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Underwriting
Audience Profile | Benefits of Underwriting | Contact Underwriting
Audience Profile
WBEZ’s half-million plus listeners have above average
educations, incomes and internet usage


WBEZ
Listeners
Chicago
Area
Average
WBEZ
Advantage
College graduate or
more
68.8% 29.7% 1.32 times more
Post graduate degree 35.1% 11.1% 2.17 times more
Household income
$75,000+
65.1% 46.6% 0.45  times more
Household income
$100,000+
44.6% 29.0% 0.54 times more
Household Income
$150,000+
27.1% 12.6% 1.16 times more
Mean household income $115,127 $84,756 23.9% higher
Access internet (month) 91.3% 74.4% 0.23 times more


Source: Chicago Scarborough Release 1 2009, Metro Survey Area,
Adults 18+ M-Su 6am-12pm

To discuss your underwriting opportunities, contact Steve Adler at
312-948-4710 or sadler@chicagopublicradio.org.
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