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McDonald's Launches Campaign to Remove McJob From Dictionaries
Produced by City Room on Wednesday, March 21, 2007
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McDonald's wants to get a word it considers derogatory taken out of dictionaries in the U.K.
The Oakbrook-based fast food giant is launching a campaign to get the word "McJob" taken out of Britain's dictionaries, including the Oxford English Dictionary. The O.E.D defines McJob as quote "an unstimulating, low-paid job with few prospects."
Walt Riker, a spokesman for McDonald's says the definition is misleading and demeaning to the company's employees.
Riker: McJobs is dead wrong, and its an unfair description of the kind of opportunity that we provide at McDonald's.
Riker cites McDonald's Hamburger University program as one such opportunity.
Erin McKean, editor of the second edition of the New Oxford American Dictionary, says the role of the dictionary is to report how people use words.
McKean: So, asking the dictionary not to report a word is like asking the evening news not to report a five-car pile up on the highway.
McDonald's unsuccessfully tried the same campaign against Merriam-Webster's Dictionary in 2003.
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